Newspaper Archive of
Quad City Herald
Brewster, Washington
December 6, 1945     Quad City Herald
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December 6, 1945

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DECEMBER 6, 1945 i i i n HERALD-REPORTER, BREWSTER WASHINGTON i, ,,i Wins Certificate It was reported at the W.C.TU. meeting last week that Mrs. Net- tie Whitinger had been awarded a certificate for securing new mem- bers to the organization. A letter was read fro.rn Mrs. Ella Holden, who ald she is very comfortable in her winter quarters with her daughter's family near Twisp. Basil Churchill and son Bruce returned last week from Tacoma and have resumed work on their building. _ $ * Mr. and M;s. It: Shaw of Twisp were overnight guests, last Thursday, at the G. L. Wilson home. They were on their way to Dayton in the capacity of State Grange Deputy and Assistant Ju- venile Matron respectively. To Visit Son Mr. and Mrs. Ray Warner and Mrs. Warner's father, U. E. Fries, were Sunday evening visitors of Mr. and Mrs. G. S. Asbury. Mr. Fries is leaving soon to spend some time with his son Emil, who is an instructor of he blind at Varcouver, Washington. Mrs. Jose;hi;e lIarin left, last WLlnesday, for Tacoma to visit a cousin before continuing her : journey to California for the win- ter. The Jams * Ande;son familv left last week by car on a trip to Texas. Mrs. K. P: MllbSerr has n, ovd into town from her Brewster Flat home, and during the winter will i be at the R. C. Wanamaker home. Made for your ENJOYMENT by te Yaklm Valley Brewing Co., 8elsh, Wash. Omak Bottling Works, 0mak- Distributor CAL A full attendance is earnestly desired at the regular Grange meeting Thursday, December 13, when the annual election will take place. * * * $ Mrs. W. D. 0wings entertained Ladies Aid Friday at the home of Mrs. Nettle Whltinger. Sacks for the community Christmas tree are being ,nmde by the Aid. m * * l Mr. and Mrs. Charles Emerson entertained the entire faculty .tnd their families, Saturday evening, at a delectable dinner The FredSWitly *family have moved onto the K. P. Millberry place as care:akers for the winter. Mr and *M;s. I-I. Jetton are planning a trip to their former home in Arkansas. J. W. Gelssi;r ;ft'Sunday for Seattle to purchase hardware for the store. Mrs. Esther*Gillespie has re- turned to her home in Brews*er after spending some time in Oka- nogan and Seattle. Mrs. Lois "O1 and children vis- ited Mr. Orr last week He is in the veterans hospital at Tacoma. Karl Clendin: kl Deffland and Earl Sawyer spent Tuesday and Wednesday in Wenatchee at the Hort. Convention. Miss Viola Nonan, one of the High School teaChers, has moved to her new home in the rejuven- ated tog building: formerly used as City Hall. Mr. and Mrs. Cramer of Daven- port spent the week-end here at the Roland Curry home. Mrs. Cra- m'er and Mrs. Curry are sisters Mr. and Mrs. Warren Kirk re- 'turned Saturday. from Chicago, where they had been ,called by the !death of Mr. Kirk's father. i * s' , . I 1 Word has come to friends here of the passing of Mrs. Chat. Per- kins of Seattle, formerly of the Fiat. She was the mother of Luth- er and A. J. Perkins, who lived here for many years. Mr. and Irs. hester" Johnson have moved to, Yakima, where they plan to purchase a home. I I00ay Goeh;y'000000 2udree Clen- 'denin are home sick with the flu this week. 1 Mr. and lIrs.* M*. S'. Todd were I Wenatchee visitors this week for the Horticultural Convention. s ] Ruth A;n *Burke spent the week-end in Wenatchee visiting with Mildred and Francis Stuttler. w. ho;ri: g00nd- daughter were in' Wnatehee Sat- urday on Business. FOUNTAINS --THAT'S i MEADOWMOOR ICECREAM MEAD0WM00R DAIRY ! -_ OMAK, WASHINGTON "I Buy Victory BREWsTER BRANCH National Bank of Commerce CASH GROCERY & MARKET BREWsTER HDWE. CO. ANDERSEN BROS. STORE H. O. GROCERY & MARKET MORRIS INS. AGENCY HARRIS ELEC. COMPANY BOHEMIAN CAFE Victory Bonds Help Him IN SOUTHERN CALIkORNIA--Be A Buddy; Buy a Victory Bond is the sloan of Soutltern California students' Victory Bond drive this set:tester. Demonstrating is Miss Beverly Jeanne Lake of City College of I,os Angeles aud the attentive (yes, he's ill) soldier is Sergt. Arnulfo Arvn, wounded infantryman, convalescing at Birmingham General lIsp:tal. New Tourist Camp For Visit Parents Brewster Mr. and Mrs. Otto Maesse and A. J. Clendenin of Seattle has son of Hood River, Oregon visited purchased several lots on South at the parental home of Mr. and Bridge street and is starting con- Carl Nelson last week. struction soon of a tourist canp. Mar tbln mployed in They plan on building four or Miss five cabins at present and adding ;he office of the Gamble Lumber to it as they go along. Company, and Mote Kreuger, of . , , Brewster, were married in Ellens- Harvey Wendlandt spent Men- burg last Friday, November 27th. day in Okanogan having dntal work done. Mr. and hrS. l. Meyers were , in Onmk last week on business. Congressman-- and "Mrs. Walt Genevieve Washburn was in Horan paid Brewster a visit Wed- Wenatchee Saturday shopping. nesday. Ralph Lawles completed a deal last week whereby he sold his trucking business to Chat. Emer- son. Wic00 00;e&c00ee spent a few days in Brewster last week visiting his folks. ,, ,, J I BODY WORK IS ALL GUARANTEED W e're offering a wide range of lovely Christmas Cards this year--the largest as. sortment inmany sea- sons--Some unusually attractive ones. Come in and select yours now. We will imprint your name on them. lterold-Rep0rter BOTH CAR & SIGN PAINT- ING UPHOLSTERING, FINISHING AND ALL KINDS OF GEN- ERAL BODY REPAIR WORK RADIATOR REPAIRING AND ENGINE COOLING SYSTEM CHECK-UP WORK CHELAN BODY AND FENDER WORKS JACK BLAIR, PROP. C A R IBoO, U ,,,T00HEoAT R E LAST TIMES TONIGHT THURSDAY DEC. 6 DEAD END Humphrey Bogart and Joel McCrea WITHIN THESE WALLS Thomas Mitchell and Mary Anderson FRI.- SAT. DEC. 7- 8 A MEDAL FOR BENNY Dorothy Lamour and Arturo de Cordova 0F ROYAL James Newell and Carol Hughes t " ms SUN. MON. DEC.9-10 THE THREE CABAII00OS Panchito and Joe Carioca ON STAGE EVF.qYBODY Jack Oakie and Peggy Ryan WED.-THURS. DEC, 12-13 THE CONFLICT Humphrey Bogart and Alexis Smith TOPPER Constance Bennett and Cary Grant PAGE $ 007/,e APPLE COMMISSION REPORTS: On Outdoor Advertising We'xe in the business ,0f adver- rising Washington apples. We have told you about our ad- vertising in newspapers and we printed a few samples of our ads in this colurma recently. Now we're going to tell you the Why of our outdoor advertising, and how it works in telling folks about our atAples. W advertise for three in: reasons, and here we speak oJ],: vertising in more or less "no times. Right now, of coursel  advertising is geared to ha Mrs. Housewife remember Wash-  ington .apples -'to keep our name ' alive before her even though she ,can't always find our apples to buy. But normally, three reasons for advertiaing are: Three Adhrertising Reasons 1. For news-information; to 11 as many folks as possible that our apples axe on the market NOW. 2. For appetite appeal, eye ap- pealS; to creato or increase the urge to buy Washictgton State ap- plea. 3, For getion; to cztate an ac- tive. demapd. We'll just talk about objective No. 1 thi week and take up the other two next week. How does outdoor advertising fit into this? It fits in because outdoor ad- vertising is seen by mo of our customers and prospects faster and oftener than through any other medium. Sounds like a big statement, but here is how it works. Our out- door advertising or billboard space is bought in the larger cit- ies and towns, (bast on the num- ber of carlot unloads) where the most people are. These ,billboards are bought in what is known as "showings." A "showing" is a scientifically determined number of bil[boards necessary to give ad- vertising cowerege of an entire city - that is, to reach the /people. These billboard panels are zoned or geographically ]er , each city on main , fie. This is to coVefr, traffic movement i:,> of thee city or town-:s::";: traffic, automobile, streetcar, bus and pedestrian traffic. Selected By Weather, Too Then, too, cties are selected in areas where weather conditions are ideal - where there is a min- imu of snow and sleet that will not move too many autos off the highway and too many people from the sidewalks. We feel that there is no point in advertising when the streets are bare of tra:t-- fie. So plaed, these billboards have a really lae "circulation" - that is, are siren by a great number of .)eople..Our showings of posters in .every city where we have ou- door advertising delivers us a new circulation every" month of- oyer 15 times the total population of each city. In otlr words, the cir- culation we receive is equal to reaching all the people in each city 15 times each month. So we feel that's a pretty good way of tolling our story. We Cheek On Traffic Th story of how outdoor ad- vertising "Circulation" is counted is a long story - too long to tell it here. However, the outdoor peo- ple don't do it themselves, but rather an independent organiza- tion - the Traffic Audit Bureau. It's operatl principally by buyers of outdoor space (like ourselves) i and our advertising agency (J. :Walter Thom4on Co.). By fre- quent checking we're assured thaz this circulation value is really there. We said that our outdoor ad- vertising reaches our prospects and .customers fast and often. Our posters go out all together and appear all over each town at the saxao time. By even the secona day the circulation that we get is equal to leaching everybody in each city during the two days. Since each of or outdoor posters stays on display thirty days, we get to tell our advertising message over and over again and that is mighty important in competitive selling. The second and third points we will discuss nxt week; appetite and eye a4eal, and the ction- compelli feature of billboard advertising. You'll find it interest- ing. Wuddngtcm State AppleCommlssion I IJJll |